Le musée de la Contrefaçon
In 2019, I rebranded the french counterfeit museum for a school project.
At first, I chose to focus out the counterfeit's museum of the easy judgments of good or bad, and this not to deprive the museum of a part of its public. Then I decided to focus the graphic creations around the following idea: counterfeiting is a simulation of reality. That’s why I decided to use large visuals showing life, with however an element of color that disturbs this reality.
I applied this same principle to the museum logo by slightly modifying the wording [in French "Musée de la contrefaçon" became "musée de la contrafçon"] in order to have the impression of reading the exact name of the museum at its first reading, but to discover in a second time that it is not the right name and that it is counterfeit.
I applied this same principle to the museum logo by slightly modifying the wording [in French "Musée de la contrefaçon" became "musée de la contrafçon"] in order to have the impression of reading the exact name of the museum at its first reading, but to discover in a second time that it is not the right name and that it is counterfeit.
